Case Study

palazzo salon

Overview

Palazzo Salon, an Aveda-affiliated beauty salon in Redlands, CA, needed a website redesign to enhance user experience, align with their brand aesthetics, and improve online appointment bookings. The previous site had usability issues, an outdated design, and lacked mobile responsiveness, making it difficult for clients to navigate and book services efficiently. My goal was to create a modern, intuitive, and visually appealing website that reflected the salon’s luxury brand and improved functionality.

The challenge

Outdated Design: The previous website did not reflect the high-end experience Palazzo Salon offers.

  • Poor Navigation: Users struggled to find key information such as services, pricing, and booking options.

  • Lack of Mobile Optimization: The site was not fully responsive, leading to a frustrating experience for mobile users.

  • Inefficient Booking System: Clients found it difficult to book appointments online, reducing conversion rates.

the approach

1. Research & Discovery:

  • Conducted competitive analysis of top salon websites to identify industry standards.

  • Gathered feedback from salon clients and staff to understand pain points.

  • Analyzed website traffic data to determine drop-off points and usability issues.

2. Strategy & Wireframing:

  • Simplified the information architecture for intuitive navigation.

  • Designed wireframes focusing on a clean, modern layout with clear call-to-actions.

  • Prioritized a mobile-first approach to enhance accessibility.

3. Visual & UI Design:

  • Implemented a sleek, minimalistic design that aligns with Aveda’s branding.

  • Chose an elegant color palette and high-quality imagery to enhance aesthetics.

  • Used modern typography and whitespace for a sophisticated, easy-to-read layout.

4. Development & Implementation:

  • Built the website using a responsive, mobile-friendly framework.

  • Integrated an improved booking system for seamless appointment scheduling.

  • Optimized site speed and SEO for better performance and visibility.

the solution

Enhanced User Experience:

  • A streamlined homepage with clear service offerings and CTAs.

  • A dedicated booking page with a smooth, user-friendly scheduling process.

  • Mobile optimization ensuring accessibility across all devices.

Modern & Brand-Aligned Design:

  • A visually appealing interface that complements Aveda’s luxury aesthetic.

  • High-resolution images and videos showcasing the salon experience.

Improved Navigation & Functionality:

  • Intuitive menu structure for easy access to services, pricing, and team bios.

  • A sticky navigation bar for effortless browsing.

the results

  • Increased Engagement: A significant rise in website visits and longer session durations.

  • Higher Conversion Rates: Online bookings increased by 35% within the first three months post-launch.

  • Positive Client Feedback: Customers praised the new site for its ease of use and elegant design.

key takeaways

This project reinforced the importance of user-centric design and mobile-first development. By prioritizing aesthetics, functionality, and seamless navigation, the new website successfully enhanced Palazzo Salon’s digital presence and customer engagement.

final thoughts

Redesigning Palazzo Salon’s website was an exciting opportunity to merge design and functionality to meet both business and user needs. The end result is a sophisticated, modern website that effectively represents the salon’s brand and improves client interactions.